Everything You Need to Know
What is Move 'N Target?
We are a transit advertising company headquartered in Portland, Oregon where our mission is to help businesses take their message further. We specialize in OOH (Out of Home) on-vehicle advertising in the form of car wraps, magnetic signs and on the roof signs, which are applied on everyday driver’s cars.
Why would I choose on-vehicle advertising?
In recent works by OAAA (Outdoor Advertising Association of America) and Nielsen, a ground-breaking report for Out-Of-Home Advertising is now available. OAAA and Nielsen are both respected authorities in the OOH industry and the advertising industry as a whole.
In addition to being highlighted as the most noticed moving OOH format, “Wrapped Vehicles” were the second most noticed form of outdoor advertising overall. When OOH is combined with other advertising in an integrated media plan, it is proven to extend reach, amplify a campaign, and drive consumers to engage with brands online and in-store. Maybe this is why OOH is one of the fastest-growing advertising media around. If you haven’t considered out of home lately, take another look at today’s OOH. You may be surprised by what you see.
Check out this link from OAAA. https://oaaa.org/ProofOOHWorks.aspx
How does it work?
We work with our clients to understand their marketing goals. We will make an appropriate campaign recommendation regarding the wrap style, quantity of cars, and campaign duration.
Once confirmed, we activate our pre-screened driver or drivers who drive in the market your campaign is targeting. Once the campaign date is confirmed, the vehicle is then wrapped by our approved vendor in a matter of hours, or the magnetic signs or roof magnet are installed. The car is then driven for the next several months and generating powerful impressions everywhere they drive in the target market. Through the use of our EverTrack phone app, all driving activity is tracked and reported back to our brand partner on a monthly basis.
How is a wrap or other signs designed?
Designing for cars is a very niche field within the graphic design community. Not only do the designs needs to be thought of in a 3-dimensional space, but the intricacies and difficulties of designing on a non-flat surface which include the likes of car door handles, side panelling, windows, and bumper contours, creates quite a complex design challenge. We work with and utilize a talented network of designers and installers who will bring your car wrap vision or other signs to life.
How long does it take to set up a campaign?
Setting up a campaign can take up to a month. Upon agreement signing, we work together on wrap design, the amount of vehicles requested for a campaign, driver selection, etc.
How much does a campaign cost?
There are many factors to consider and options to choose from, so each campaign is customized to our clients needs. Click here to get a quote.